Studi Literature Analisis Potensi Pasar Marketplace terhadap Penjualan

Marketplace allows Customer to (C2C) transactions between consumers without being bound by place and time. This change also occurs in human spending habits. So it becomes an opportunity for sellers market their wares. In facing competition, business people need analysis find out what products are selling best. However, there many factors that affect the complexity of marketplace Indonesia. Then a classification-based simulation using KNN C4.5 is needed, where weight each sales product group affects potential so benefits choose which suitable goods be sold. can concluded (1). Factors influence marketplaces Indonesia price, number sales, discounts, ratings reviews. (2). The most optimal method used K-Nearest Neighbor C4.5.